lacta brochure

Lacta brochure opening spread with the title "Mleko" and table of contents.
Lacta brochure opening spread with the title "Mleko" and table of contents.

project overview

A 16-page editorial brochure built from a single block of text about milk. The first attempt taught me that margins give pages room to breathe, and images aren't decoration. They're the glue that holds the spreads together. The final version reads as one continuous publication, not 16 separate pages.

project type

editorial & print design

year

2025

my role

editorial designer

client

school project

process

first school project in editorial design: 16 pages, one text about milk, no idea where to start. the first attempt failed on the basics: margins too small, images with backgrounds that sat awkwardly in the layout. i didn't yet understand that in editorial, the structure has to come before anything else. so i started over.

first school project in editorial design: 16 pages, one text about milk, no idea where to start. the first attempt failed on the basics: margins too small, images with backgrounds that sat awkwardly in the layout. i didn't yet understand that in editorial, the structure has to come before anything else. so i started over.

the second version began with the margins. once the breathing room was there, everything else followed. cutting the image backgrounds was the moment it clicked. suddenly the images weren't interrupting the layout, they were part of it.

the second version began with the margins. once the breathing room was there, everything else followed. cutting the image backgrounds was the moment it clicked. suddenly the images weren't interrupting the layout, they were part of it.

final product

Lacta brochure opening spread with the title "Mleko" and table of contents.
Brochure spread with a glass of milk and stacked cheese alongside text about milk production.
Brochure spread with a cheese stack and a table of the world's top milk producers.
Brochure spread with a milk consumption table and a wooden plate of cheeses.
Full-bleed brochure spread showing a hand holding a wooden mug of foamy milk.
Brochure spread with a milk splash photo and text about dairy products.
Brochure spread featuring photos of sour milk, butter cubes and yogurt with descriptions.
Brochure spread with cheese on a wooden board and a scoop of pistachio ice cream in a cone.
Closing brochure spread with a bowl of fresh whey curds and a deep blue page.

other projects

other projects

other projects

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Two Lacta milk cartons for full-fat and semi-skimmed milk with cow illustrations.

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FotoBU homepage shown on a MacBook and iPhone with a wedding couple photo.

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