lacta

Two Lacta milk cartons for full-fat and semi-skimmed milk with cow illustrations.
Two Lacta milk cartons for full-fat and semi-skimmed milk with cow illustrations.

project overview

lacta is a complete brand identity for a school project: logo, stationery, and packaging direction. the brief: build a brand that feels artisan and traceable, not industrial. my first complete brand identity package, end-to-end.

project type

brand identity

year

2025

my role

brand designer

client

school project

process

since this was my first real project, a lot of the early time went into figuring out the basics. how to build logo elements that could actually resize without breaking. i made several versions, adjusting shapes and proportions each time, less about style and more about understanding how to construct things properly in illustrator.

since this was my first real project, a lot of the early time went into figuring out the basics. how to build logo elements that could actually resize without breaking. i made several versions, adjusting shapes and proportions each time, less about style and more about understanding how to construct things properly in illustrator.

the logo went through multiple rounds. each version was a small correction. tightening the shape, reconsidering the weight, testing how it held up small and large. it took more iterations than expected to get something that felt resolved.

the logo went through multiple rounds. each version was a small correction. tightening the shape, reconsidering the weight, testing how it held up small and large. it took more iterations than expected to get something that felt resolved.

the business cards came together early, but using the first logo version, which at that point was too bare. no texture, minimal detail, and a lot of empty space that had nothing to hold it together. laying it out on the card made it obvious the logo wasn't finished yet. it was useful to see it applied, even if the result wasn't quite right, it pushed the logo work further.

the business cards came together early, but using the first logo version, which at that point was too bare. no texture, minimal detail, and a lot of empty space that had nothing to hold it together. laying it out on the card made it obvious the logo wasn't finished yet. it was useful to see it applied, even if the result wasn't quite right, it pushed the logo work further.

final product

Lacta logo with a milk splash and the tagline "best milk in town".
Lacta color palette: navy blue and white.
Lacta typography: 8 Heavy for logo and Antique Olive Nord D for text.
Three Lacta billboards featuring the cow mascot Lola in different poses.
Lacta business cards with cow-spot pattern and brand details.

other projects

other projects

other projects

cmok heart mascot walking beside the cmok logo on a cream background

cmok

brand identity

Three Robida & Co soda cans in purple, orange, and green flavor variants standing side by side

robida & co

packaging design

FotoBU homepage shown on a MacBook and iPhone with a wedding couple photo.

fotoBU

web design

Lacta brochure opening spread with the title "Mleko" and table of contents.

lacta brochure

editorial & print design